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1)    Convenience and User Experience
- Simulation golf is free from limitations caused by conditions in regards to golf including time, location, number of people, whether, and season.
- Positioning to a different location that experiences golf that applies the same rule as the filed golf
2) Integrating IT and Sports
- Providing liveliness and satisfaction to customers by continuously enhancing equipment and performance through technological innovation
- Contribute to the popularization of simulation golf and improve the user awareness on simulation golf by overcoming the difference with the actual field golf.

3) Expanding the scope of users
- Due to its kinematic features, simulation golf is fit for the aging society and women.
- Lower entrance barriers for those who previously felt psychologic and economic barriers